CASE STUDY
New Orleans & Company
Industry:
- Hospitality
Service:
- Sustainability Consulting
- Membership
Project Highlights:
- Supported over 40 hospitality organizations in reducing waste
- Identified high-impact organizations to promote to values-driven visitors
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Local network advances sustainability for their membership base
New Orleans & Company recognizes that many guests who come to our beloved city care about sustainability. In order for our community to attract conventions and group visitors, we must increase our sustainability standards. With a large membership base, New Orleans & Company sought to discover ways to support our organizations with a simple opportunity to become more sustainable.
LifeCity’s Love Your City platform and simple assessment tool makes it easy for any organization to assess opportunities for sustainability. Because of it’s place-based nature, our assessment tool is more relevant and practical than national assessment tools. Going beyond providing an impact score, the Love Your City Platform also connects organizations to local service providers in the community.
This quote from Kevin Ferguson, Vice President of External Affairs and Membership at New Orleans & Company, highlights the mutual mission alignment between New Orleans & Co and Love Your City. New Orleans & Company is the city's official tourism marketing organization. The partnership is both strategic and values-driven—amplifying impact through shared resources, advocacy, and a mutual commitment to inclusive, community-centered economic growth.
100+
Through our annual campaigns, the Love Your City platform reaches 100+ organizations annually, helping accelerate impact goals that together build a more sustainable city.
Learn how LifeCity supports the Hospitality Industry
"As someone deeply committed to the future of New Orleans, I truly appreciate and support the work Love Your City is doing. At New Orleans & Company, we are proud to stand alongside them in their efforts to champion local businesses, celebrate community, and build a more sustainable and inclusive New Orleans. Through the Love Your City Platform, our members can access resources for sustainable and better business practices. Our partnership reflects a shared belief that purposeful collaboration can spark real, lasting change. Together, we’re planting seeds for a stronger, more resilient future."
-Kevin Ferguson, Vice President of External Affairs and Membership
CASE STUDIES
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YMCA IMPACT DEVELOPMENT STRATEGY
TALES OF THE COCKTAIL
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