CASE STUDY
HRV Impact Report
Oasis Grocery
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Beyond the Numbers: How Storytelling Reveals the True Impact of Equitable Development Investments
Industry:
- Investor
Service:
- Impact Reporting
Project Highlights:
- 16,425 square foot full-service grocery store
- Over 25 full-time equivalent jobs supported
- First Black-owned grocery store in North Tulsa in 50 years
Every New Markets Tax Credit project has a tremendous impact on the surrounding community, and yet it can be challenging to explain. Stories related to sensitive issues around equity an be especially complex and nuanced.
LifeCity provides investors with professional research analysts and ethnographers who can speak with diverse audiences to assess quantitative and qualitative impacts. For example, we assessed the impact of Oasis Fresh Market, a full-service grocery store in a historically disinvested neighborhood in Tulsa, OK. The store is the first Black-owned grocery store in North Tulsa in decades and functions as a hub for the local community to access healthy food and social and economic resources. HRV's NMTC investment allowed Oasis to open and become operational, and LifeCity compiled an impact report and video that could share this powerful story.
32 jobs
LifeCity validated the projected 25 full-time and 7 part-time job opportunities provided in a historically disinvested community.
validated
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Watch Oasis Grocery’s Impact Video
“The historical trauma that led to the need for this investment made this a challenging story to tell. LifeCity handled the process with the sensitivity and care it deserved, lifting up community voices and showcasing the power of development that reflects community goals and ambitions.”
- Jennifer Donohue, CEO, Hampton Roads Ventures, LLC
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