Can You Do Good and Make Money?

imagesFor a new start-up determining its organizational structure, one might ask, “Do you care more about your mission or making money?” believing that mission-driven organizations must fall into the non-profit camp, while profit driven organizations prioritize cash flow above all else.  As we see in the growing Impact Economy, this dichotomy is breaking down.  After all, when demand on government safety net services is increasing while foundation and government funds are in decline, one must ask the question: What is the role of our marketplace in driving social change?

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