LifeCity News & Awards

laurel-wreath-295205_960_720Notable Awards

  • 2016 Proclamation from the City of New Orleans in honor of our “work with local organizations in helping them to save money while increasing their social and environmental impact”
  • 2015 Recognition from the Small Business Administration of LifeCity’s contribution to New Orleans as a small business creating jobs in the state and “inspiring the entrepreneurial spirit of the nation”
  • 2015 CityBusiness Award: 50 Women of the Year Honoree awarded to Elizabeth Shephard, CEO
  • 2014 Bayou Classic Growth Plan Competition, 2nd place at the State, and 1st place at the Regional Level (New Orleans) out of over 130 applicants, Capital One Bank, $5,000 award, November 2014
  • Goldman Sachs, 10,000 Small Businesses, Graduate, Delgado Community College, May 2014
  • Trailblazer Award, Tulane University, Center for Public Service, March 2014
  • Harvard Finalist, recipient of $28,500 in funding to implement a pilot strategy to accelerate the Fourth Sector in New Orleans, December 2013
  • Environmental Leadership Award, LDEQ award for Small Business Education, Spring 2012
  • Flex Fund Pitch Finalist, $5,000 grant recipient, Spring 2012
  • Top 100 most Innovative Entrepreneurs in New Orleans, Silicon Bayou News, Fall 2011
  • Invitation to “Building an Impact Economy in America,” White House convening, Summer 2011
  • $50,000 Village Capital Investment, voted by peers to receive a First Light Ventures investment as a part of New Orleans Entrepreneur Week, Spring 2011
  • 2011 Idea Village Entrepreneur Challenge finalist, 1 of 15 recipients out of 198 applicants, Fall 2010

LifeCity in the News

New Orleans City Council urges community to get ‘greener, November 24, 2016
“‘Our City is a city of renewal,’ said LifeCIty founder Liz Shephard. ‘There’s no reason why we can’t come together as a community and partner to put more resources back into the economy in a way that not only protects our environment but also creates jobs.'”


In Honor of America Recycles Day, New City Recycling Initiative Launched with Community Partners

New Orleans City Council, November 2016
“According to a recent assessment, New Orleans only recycles approximately 5 percent of its waste (eligible for pick-up by the City of New Orleans). This is not only a waste of natural resources but a missed economic opportunity: jobs and revenue generated by recycling. In honor of America Recycles Day, the City Council is providing a resolution to support increasing recycling in our community to create jobs, protect resources for future generations, support sustainable business development, and divert materials from landfills.”


B Lab: Benefit Corporations Offer Private Sector Strategies to Solve Social, Environmental Challenges

Biz New Orleans, October 2016

“We were very impressed by the broad participation in our first New Orleans event for start-ups,” said Rick Alexander, Head of Legal Policy at B Lab. “This is clearly a community that wants to crack the code for using business as a force for solving social issues. Louisianians’ are poised to take their place in this movement as early stage ventures see the power of developing businesses with broad purposes, that work to create value for all stakeholders.”

Young Bloods: LifeCity

St. Charles Avenue Magazine, September 2016

Business owners in the greater New Orleans area have an ally when it comes to going green. LifeCity helps businesses make social and environmental changes in a profitable way. To learn more, I spoke with Liz Shephard, the chief executive officer.

Proposed Entergy plant in New Orleans East draws backlash | The Times Picayune, June 16, 2016

“The long history of sacrificing environmental health for lower cost alternatives has to stop, said Liz Shephard, CEO of LifeCity, a local firm that helps businesses minimize waste and adopt more sustainable practices. ‘This is not an argument about good business versus good stewardship. This is about our community,’ Shephard said. ‘Good stewardship is good business.'”


It’s Just Good Business

Biz New Orleans, May 2016

“A look at how three leaders in environmental management are fighting to strengthen our economy through sustainability.
In a world dominated by grim environmental headlines — coastal erosion, climate change, loss of biodiversity — it’s heartening to find stories of positive action. The good news is there are plenty of these stories in south Louisiana: change makers building a more symbiotic relationship between the economy and the environment.”

The Power of Recognition: How LifeCity is Making Their Mark

Natural Awakenings Magazine, April, 2016

“An authentic seafood restaurant, a luxury event planner, and a loved community church—What could these small businesses possibly have in common? If you’re stumped, so were we until we found two powerful links between the unique companies and their passions.”

LifeCity Receives $25K From GNOF To Help Businesses Become More Environmentally, Socially Responsible

Biz New Orleans, March 15, 2016

“LifeCity, a local organization that’s working to make social and environmental impact profitable for businesses, received a grant from the Greater New Orleans Foundation to expand its sustainability work with local businesses. The grant allows LifeCity to hire a coordinator for its Value Louisiana initiative, which brings together local leaders to build an ecosystem of support for sustainable business development beyond LifeCity’s direct technical assistance.”

From Trash to Treasure: Why the Green Economy is Good for BusinesscBs4aupZ

Carleton College, January 3, 2016

“Carleton College will host a public lecture on the value of green business practices for the greater Northfield community on Thursday, Jan. 7 from 7 to 9 p.m. in the Weitz Center for Creativity, Room 236. Entitled “From Trash to Treasure: Why the Green Economy is Good for Business,” the presentation will be led by Elizabeth Shephard ’06, CEO of LifeCity.”

How the region’s designation as the Louisiana Chemical Corridor came about and what it means for manufacturingbrbrlogo

Greater Baton Rouge Business Report, August 19, 2015

“We’re going to strengthen the chemical corridor, but we’re going to do so using innovative, collaborative methods that help demonstrate that environmental and social improvements are also good for business,” says LifeCity CEO Liz Shephard.

For example, in the search for skilled workers, state and industry officials are recruiting from underrepresented groups–namely, women and minorities–an effort the federal government hopes will be good for people and profits. While the Obama administration backs the IMCP program, sources interviewed for this story say it seems to have bipartisan support, and appears to have been embraced by the federal bureaucrats, not just political appointees.”

LSU College of Engineering News, July 13, 2015

“The Value Louisiana Initiative is proud to partner with LSU in supporting a sustainable development strategy for the corridor,” said Liz Shephard, CEO of LifeCity, LLC. “In a world shifting towards improved social and environmental impact, we can leverage new innovations and new types of collaboration to support Louisiana industries.”

“The Value Louisiana Initiative is working to sustain that strength, spurring the region’s advanced manufacturing industry to take the lead on sustainable chemical manufacturing, opening new biodiesel refining plants and companies focused on commercializing bioplastics in the area.  The region’s partners are exploring new capital access programs to spur innovation in this field, including loan and manufacturing bonds that help small companies receive financing and scale up in the region.”

Feds open funding growth for Louisiana chemical corridor July 8, 2015

“The U.S. Commerce Department on Wednesday (July 8) recognized the industrial corridor along the Mississippi River from New Orleans to Baton Rouge as one of the nation’s leading manufacturing zones. The designation could give the region a leg up in accessing federal money intended to revive American manufacturing…In its statement, the Commerce Department highlighted the efforts of the Value Louisiana Initiative to attract biodiesel refining plants and bioplastics manufacturers to the region.”

 “New Orleans tourism thinks green to attract business

CityBusiness  June 24, 2015

citybusiness“New Orleans is changing,” Brock said. “People are arriving from all over the country where these programs are already in place. These changes have made it easier for us to implement composting services and attract new business.” Liz Shephard, chief sustainability officer of LifeCity, LLC says, “The tourism industry is rapidly changing to keep up with demand being driven by what customers are used to seeing in their hometowns. People have come to expect these services that have been so slow to become the norm in New Orleans.”

Businesses face challenges when going greencitybusiness

CityBusiness  May 21, 2015

“Shell is adding green building strategies and operations to One Shell Square downtown, where the company negotiated with the building owner to update the entire site according to LEED certifications prior to re-signing its lease. Shell is consulting with LifeCity, a local green energy consulting group, on the project.”


Transparency trumps perfection in social messagingcitybusiness

CityBusiness  May 15, 2015

Today’s consumers don’t expect perfection when it comes to social and environmental impact, but they honor transparency.  In fact, consumers can be very realistic about the challenges companies face if companies are clear in their messaging…At first glance, going green can be an overwhelming concept for some businesses, but being open and honest about a company’s intent and struggle with being more sustainable is also an opportunity for them to relate to customers. -Liz Shephard

“Helping Businesses Make More Money With Positive Environmental Choices”

WWNO November 11, 2014wwno1

“Progressive Waste Management is just one of the organizations LifeCity works with. Each organization offers a different expertise in improving environmental impact.  ‘One thing that makes LifeCity unique is we’re collaborative consultants,’ says Shephard. ‘We provide a one-stop-shop and a group technical assistant team.’  So a business doesn’t have to worry about managing and coordinating a bunch of different technical experts. LifeCity does that for them.”

“LifeCity Gains Resources for ‘Fourth Sector’ Development”citybusiness

New Orleans City Business January 21st, 2014

“LifeCity, an organization that supports businesses with social missions, has been awarded more than $80,000 that will go toward development of a ‘fourth sector’ in New Orleans… LifeCity will use the money to increase partnerships and support services for local businesses. According to the organization’s statement, the money will also ‘allow LifeCity to drive an on-the-ground economic development initiative that will develop and strengthen the supportive ecosystem surrounding for-benefit organizations in New Orleans.'”


“Green on the Menu”NewOrleansAdvocate

The New Orleans Advocate November 11, 2013

“Local consulting firm LifeCity started the Green Restaurant Group, a cooperative purchasing program offering discounts on eco-friendly supplies, like utensils and food containers made from plant-based plastics or from readily renewable recourses, like fast-growing sugarcane. More than 40 restaurants now participate in the program, said LifeCity president Liz Shephard.”

“Program helps NOLA restaurants to go green”citybusiness

New Orleans City Business July 18th, 2013

“The program helps NOLA restaurants to go green: Working in part with New Orleans-based food service distributor Natco and Denver-based restaurant packaging company Eco Products, LifeCity offers restaurant industry members of its Green Restaurant Group program access to price discounts on eco-friendly restaurant supplies.”


“New Orleans restaurant collective will facilitate access to eco-friendly products”nola_dotcom_logo

The Times Picayune/ July 18th, 2013

“The cooperative purchasing program was started by LifeCity, the green-focused, local networking group whose members include French Truck Coffee, the New Orleans Food Coop, the Composting Network, VertiFarms and a number of area restaurants.”


“Fox8 News Morning Edition: Green Restaurant Initiative”NOLA-FOX8

Fox8 News July 16th, 2013



All Things Local Radio Show: “Celebrating Local Community”Screen Shot 2013-07-29 at 2.31.30 PM

All Things Local July 13th, 2013



Havilah’s Corner: In Business Your Voice Matters – FeatureScreen Shot 2013-07-25 at 2.45.51 PM

BreakThru Media Magazine July/August, 2013

“In New Orleans it’s LifeCity’s mission to become a platform for and promote the development of sustainable business in the city. They work with companies to implement environmentally responsible practices like decreased energy and water usage to protect natural resources and encourage the use of non-toxic materials.”


“Impact Economy Lesson from Rural China”stanford

Stanford Social Innovation June 17th, 2013

“Attending were committed and influential people such as Don Graves, executive director for the President’s Council on Jobs and Competitiveness, and Liz Shephard, founder and chief sustainability officer of LifeCity in New Orleans. LifeCity supports and leverages a strong community of organizations and individuals committed to sustainable change.”


“Job of the Day: LifeCity’s Green Card Manager”Screen Shot 2013-07-25 at 3.37.48 PM

NOLA Black Professionals June 11th, 2013

“As LifeCity expands, we are looking for a highly motivated individual who can effectively grow our LifeCity Green Card Program.”


“Top 10 Lessons from Harvard’s Impact Economy Summit”2

BloomTimes June 10th, 2013

“LifeCity was recently invited to Harvard University’s Impact Economy Summit, and brought with us a group of leaders from our community.  After having the pleasure of joining this group of leaders, the New Orleans delegation returns with some important lessons learned that every entrepreneur, non-profit, and city government should know:”


Celebrating a Greener New Orleans with LifeCity’s Green Natties: 2nd Annual Sustainable Business Awardinthenola  May 29th, 2013

“Green is the new black nowadays and we certainly think it’s about time! To celebrate all the ‘greeness’ happening in the city, local organization LifeCity is holding their 2nd annual Green Natties Awards to “recognize the efforts of green businesses on their paths to build a more sustainable New Orleans, while celebrating the sustainability community as a whole.”


“Business Leaders and Social Entrepreneurs to be recognized at Sustainable Business Awards Ceremony” lifecity3

Silicon Bayou News May 28th, 2013

“New Orleans will be celebrating LifeCity’s second annual Sustainable Business Awards Ceremony, the Green Natties, on Thursday, May 30th, 2013 at Eiffel Society. The event is an opportunity to celebrate the collective achievements in the sustainable business community and Green Natties contestants.”


“NOAHH and Life City Partner to Incentivize a Green New Orleans”

Habitat for Humanity 2012ReStore_FINAL_AFF_Vert_TXT2
“‘LifeCity’s continual support raises awareness of the benefits created by shopping at New Orleans Habitat ReStore including how much useful material is prevented from being thrown away and how much is salvaged,’ stated Earl McNair, New Orleans Habitat ReStore Manager.  ‘Supporting the ReStore not only helps NOAHH build homes, it also helps keep New Orleans green. By joining together with other like-minded organizations, New Orleans Area Habitat for Humanity (NOAHH) is expanding its ability to serve.'”

“Local Award Ceremony Recognizes Winners of Green Business Competition” 

lifecity3Silicon Bayou News May 15th, 2012

“The past year was not easy,” said Liz Shephard, Chief Sustainability Officer for LifeCity. “Each participating business took time out of their busy schedules to learn and improve – and that’s saying a lot for the emerging market of green consumers and real financial opportunities that come when businesses embrace sustainability.”


“LifeCity’s Green Cards” gambit_logo1

The Gambit May 1st, 2012

“LifeCity’s Green Cards are for sale through Thursday, May 10. The $20 card entitles its bearer to discounts at more than 40 local ‘green’ businesses, including La Divina GelateriaPhoenix Recycling and Hollygrove Market and Farm.”


“Shades of Green”Screen Shot 2013-07-25 at 2.55.03 PM

TEDx New Orleans February 7th, 2012

“Elizabeth Shephard is the Chief Sustainability Officer at LifeCity, a membership-based organization that supports the development of green businesses and local events, while educating consumers about green products and services. Currently, Elizabeth is working with over 50 companies in Louisiana to help them leverage social and environmental responsibility in their business practices and connect them to other businesses and consumers in the local green economy.”


“Some New Orleans restaurants go full circle through waste composting”highbeam-logo

HighBeam Research September 6th, 2011

“A handful of restaurants around town have started collaborating with community gardens, such as the Hollygrove Market and Farm, by handing over food scraps for compost that’s used to create more fertile gardens.’Half of a restaurant’s waste is going to be food waste,’ said Elizabeth Shephard, chief sustainability officer at LifeCity, an organization that supports the development of green businesses in Louisiana. ‘There is no need for food waste to go back into landfills. Mostly it’s just a waste of resources.'”


“Spotlight NOLA: Elizabeth Shephard, LifeCity”

Good Nola March 21st, 2011logoGN

“Current business rating systems don’t include behavioral change and rarely measure performance over time. LifeCity understands science and psychology–both are needed to ensure a sustainable future. New Orleans has witnessed 2 major environmental disasters, so it is up to us to tell the nation the lessons we have learned. We now have the opportunity to lead the sustainability movement in our city–and it must start with business and public-private partnerships.”